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Starbucks Logo

Ever wonder “Why a mermaid like image for a coffee place logo”, i.e. Starbucks ?

Let’s go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began.

Source: http://www.starbucks.com/blog/so-who-is-the-siren

If you really want to read more on the history and changes over the years to the logo try here…http://www.deadprogrammer.com/starbucks-logo-mermaid/

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Eric

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