Ever wonder “Why a mermaid like image for a coffee place logo”, i.e. Starbucks ?
Let’s go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began.
If you really want to read more on the history and changes over the years to the logo try here…http://www.deadprogrammer.com/starbucks-logo-mermaid/