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Google adds support for logos in search results.

Google adds support for logos in search results

Using schema.org markup for organization logos

Wednesday, May 15, 2013 at 11:05 AM

Webmaster level: all

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is http://www.example.com can add the following markup using visible on-page elements on their homepage:


<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
</div>

This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries.

As always, please ask us in the Webmaster Help Forum if you have any questions.

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Starbucks Logo

Ever wonder “Why a mermaid like image for a coffee place logo”, i.e. Starbucks ?

Let’s go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began.

Source: http://www.starbucks.com/blog/so-who-is-the-siren

If you really want to read more on the history and changes over the years to the logo try here…http://www.deadprogrammer.com/starbucks-logo-mermaid/

Eric

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