Here is a Free report on Social Marketing. It covers lots of aspects of Social Marketing.
For those (like me) who want to cut through all the hype of the terms “Social Media” and
get to the “meat” of what it ACTUALLY means/does for a business, this is a good read.
It even outlines some future-casting.
p.s. I have no affiliation with these guys. Just a friendly pass along.
Also Pre-warning…you will have to enter an email address to get access to the report.